Lindsay for Miu Miu

I confess that I never associated Miu Miu with Prada until about a year ago when I finally found out that Miu Miu was a diffusion line. Since then, my opinion of the brand has never been the same. Instead of being a brand with adorable dresses and tacky-cute shoes, it is often seen as Prada's younger sister. The brand is entering it's 15th year and it seems that Miuccia Prada is trying to shed their old image by raising the prices of their garments and recruiting Lindsay Lohan to be the face of their S/S 07 campaign shot by Mert&Marcus. At first I didn't think that Lindsay's image would suit Miu Miu, but then again, maybe they were trying to reach out to a new type of customer - the pre-teens and teens, although being a teenager myself I don't find the so-called "Teen Queen's" style remarkable and she definitely isn't classy enough for the high fashion brand. She's just another celebrity turned into a pin thin, leatherfaced Rachel Zoe lookalike. Jessica Simpson was originally in line for the campaign but was replaced by 'LiLo' because of the fact that Mert&Marcus don't get along with Jessica.

However, when I first saw the campaign I thought someone had confused the threads on The Fashion Spot but no, it is Lindsay. There were a lot of naysayers before it was released but I think that it has changed a lot of people's minds about her. The only thing that I dislike about this campaign is that she is so obviously photoshopped. It really doesn't look like her.

Are you ready to see the ads?

What do you think of these?